A Study on Marketing Strategies and SWOC Analysis of Himalaya Wellness Private Ltd

Purpose: Ayurveda is a traditional natural and holistic medical system that was transmitted orally through lineage of sages. It thought as the study life. offers information on eradicating paths lead to spread diseases well how prevent infections altogether. The Charaka Samhita, Sushruta Ashtanga Hrudaya are three oldest texts Ayurveda. They describe effects five elements—earth, water, air, fire, space—on person's emphasise significance maintaining these elements' balance so people can live healthy happy Numerous businesses produce ayurvedic goods. One businesses, Himalaya Company, established in 1930 by Mr. M. Mrunal modernise ancient Indian science introduce it public. researcher concentrated presenting Company's advantages, disadvantages, opportunities, challenges, various wellness products company produces, marketing tactics employed, company's mix. Methodology: This qualitative research paper based secondary data which obtained from papers published journals, books, newspapers, articles, annual reports company, articles related this study. Findings: key strengths name Himalaya. top 10 India A Good Manufacturing Certificate received (GMP). When making items, uses Liquid Chromatography-Mass Spectrometry method. In order address growing demand for teamed up with Snapdeal. Additionally, they started My Lakshya campaign, main objective bridge gap between their current ideal careers. Originality: article discusses numerous made SWOC its techniques, overall Value: investigated if strong enough terms quality analysing strengths, flaws, challenges. Paper Type: Case Study Company.